Anonymous Employer

Marketing Analyst

Marketing & Communications

Nigeria - Lagos | Full Time | NGN Confidential

Job Description/Requirements

Responsibilities And Duties:

  • Devise And Assess Procedures And Methods For Data Collection, Including Opinion Polls, Surveys, And Questionnaires. 
  • Collect And Analyze Data Regarding Customer Preferences, Demographics, Buying Habits And Needs To Better Identify Market Potential And Factors Influencing Product/service Demand.
  • Prepare Reports On Findings While Illustrating Data With Graphs And Translating Complex Results Into Written Texts That Are Clear And Concise.
  • Gather Information On Competitors And Conduct Analysis On Their Sales, Prices, And Methods Of Distribution And Marketing To Thoroughly Learn About The Competition. 
  • Conduct Comparative Research On Marketing Strategies And Customer Opinions.
  • Track And Forecast Trends In Sales And Marketing And Analyze In Detail The Data Collected To Provide Management With Thorough Reports And Results.
  • Develop Strategies To Improve Market Reach.
  • Measure The Effectiveness Of Advertising, Marketing, And Communications Strategies.
  • Work Closely With Sales And Customer Service Teams To Identify Opportunities For New Client Acquisition.

Job Skills And Qualification:


  • Bachelor’s Degree In Statistics, Mathematics, Social Sciences, Marketing, Or Related Field.
  • 2+ Years Experience In Marketing Or Related Field. 
  • Excellent Oral And Written Communication Skills
  • Ability To Multitask Well.
  • Excellent Knowledge Of Statistical Packages (SPSS, SAS Or Similar), Databases, And MS Office.
  • Adequate Knowledge Of Data Collection Methods (polls, Focus Groups, Surveys, Etc.)
  • Strong Analytical And Critical Thinking.
  • Strong Organizational And Time Management Skills.
  • Strong Attention To Detail.
  • Relevant Experience In The Telecommunication Sector Is An Added Advantage.