Responsibilities And Duties:
- Devise And Assess Procedures And Methods For Data Collection, Including Opinion Polls, Surveys, And Questionnaires.
- Collect And Analyze Data Regarding Customer Preferences, Demographics, Buying Habits And Needs To Better Identify Market Potential And Factors Influencing Product/service Demand.
- Prepare Reports On Findings While Illustrating Data With Graphs And Translating Complex Results Into Written Texts That Are Clear And Concise.
- Gather Information On Competitors And Conduct Analysis On Their Sales, Prices, And Methods Of Distribution And Marketing To Thoroughly Learn About The Competition.
- Conduct Comparative Research On Marketing Strategies And Customer Opinions.
- Track And Forecast Trends In Sales And Marketing And Analyze In Detail The Data Collected To Provide Management With Thorough Reports And Results.
- Develop Strategies To Improve Market Reach.
- Measure The Effectiveness Of Advertising, Marketing, And Communications Strategies.
- Work Closely With Sales And Customer Service Teams To Identify Opportunities For New Client Acquisition.
Job Skills And Qualification:
Required:
- Bachelor’s Degree In Statistics, Mathematics, Social Sciences, Marketing, Or Related Field.
- 2+ Years Experience In Marketing Or Related Field.
- Excellent Oral And Written Communication Skills
- Ability To Multitask Well.
- Excellent Knowledge Of Statistical Packages (SPSS, SAS Or Similar), Databases, And MS Office.
- Adequate Knowledge Of Data Collection Methods (polls, Focus Groups, Surveys, Etc.)
- Strong Analytical And Critical Thinking.
- Strong Organizational And Time Management Skills.
- Strong Attention To Detail.
- Relevant Experience In The Telecommunication Sector Is An Added Advantage.