7 best ActiveCampaign alternatives and competitors in 2025
ActiveCampaign works well, but it's not perfect for every business. Top ActiveCampaign alternatives include HubSpot for all-in-one marketing. Mailchimp offers user-friendly email marketing. Omnisend works best for online stores. GetResponse is great for webinar-focused businesses. Sendinblue helps budget-conscious users. Klaviyo excels at e-commerce personalization. ConvertKit is perfect for content creators. Each of these ActiveCampaign competitors has unique strengths that might fit your business needs better.
The Evolving Landscape of Marketing Automation
Businesses today need powerful marketing tools that grow with them. ActiveCampaign has been a popular choice for many years. But now, companies are looking at other ActiveCampaign alternatives for various reasons. You might want a different tool because of price changes. Or you need special features that ActiveCampaign doesn't have. Maybe you're just doing research before making a choice. This guide covers the seven best ActiveCampaign alternatives and competitors in 2025.
Why Consider ActiveCampaign Alternatives?
Many businesses find themselves looking beyond ActiveCampaign for various reasons. Some need more specialized features that ActiveCampaign competitors offer for their industry. Others want a simpler platform that's easier to use than ActiveCampaign. Cost is also a major factor as marketing budgets tighten in many sectors.
Pricing Concerns
ActiveCampaign's pricing has changed over recent years. The pricing is now more complex. Many features that were once included now cost extra. Small businesses with tight budgets are looking for cheaper options.
Feature Gaps
ActiveCampaign has many tools, but it might miss features that some businesses need. Online stores, content creators, and companies with special needs often need extra tools. This means paying more or finding workarounds.
User Experience Challenges
ActiveCampaign has improved its design, but some users find it hard to learn. Companies with few tech resources may want simpler platforms. Businesses that need to set up quickly might prefer easier tools.
Scaling Limitations
As businesses grow, they need different marketing tools. Some companies outgrow what ActiveCampaign can do. Others find that costs rise too much as they expand. This makes other options more appealing.
Top 7 ActiveCampaign Alternatives in 2025
The marketing automation landscape has evolved significantly in recent years. New ActiveCampaign competitors have emerged with innovative features and pricing models. Each of these seven ActiveCampaign alternatives offers something unique that might be a better fit for your business needs.
1. HubSpot Marketing Hub: The All-in-One Powerhouse
HubSpot offers a complete marketing solution that many businesses find valuable. Its strength comes from connecting all customer-facing teams on one platform. The system eliminates data silos that often plague marketing and sales departments.
Key Strengths
HubSpot brings all your tools together in one platform. This gives you a complete view of customer interactions. Its CRM powers your marketing with rich customer data.
HubSpot includes tools for blogs, SEO, and social media. This makes it great for content marketing. In 2025, HubSpot added more AI features. These include better analytics and content tools.
Ideal For
HubSpot works best for medium and large businesses focused on inbound marketing. Companies that want to connect marketing and sales will find it useful. The seamless integration between teams makes work easier.
Pricing Considerations
HubSpot's basic plans are affordable for small businesses. Costs can rise quickly with advanced features. But having all tools in one place often saves money in the long run.
2. Mailchimp: The Email Marketing Pioneer Evolved
Mailchimp has transformed from a simple email service to a robust marketing platform. Most users appreciate its balance of power and simplicity. The platform continues to add features without overwhelming beginners.
Key Strengths
Mailchimp's drag-and-drop email builder is very easy to use. You don't need tech skills to create great emails. Its Customer Journey Builder has improved a lot in 2025. It now offers advanced automation like ActiveCampaign but is easier to learn.
The platform uses machine learning to segment audiences better. It finds patterns you might miss on your own. Content marketers will like the new content suggestions.
Ideal For
Mailchimp works well for small to medium businesses focused on email marketing. It also handles other marketing channels when needed. Companies with changing contact numbers will like the flexible pricing.
Pricing Considerations
Mailchimp offers tiered pricing that can fit various budgets. Some advanced features require higher-tier plans. The free plan is one of the best in the industry. It's perfect for new businesses just starting out.
3. Omnisend: The E-commerce Specialist
Omnisend stands out as a platform built specifically for online sellers. Its features address common e-commerce challenges like cart abandonment and inventory management. The platform's focus allows it to serve online stores better than general marketing tools.
Key Strengths
Omnisend has pre-built workflows for online stores. These include cart abandonment, product suggestions, and order follow-ups. They come ready to use based on industry best practices.
It connects deeply with top e-commerce platforms. These include Shopify, WooCommerce, Magento, and BigCommerce. The data syncs perfectly between systems.
Omnisend's targeting is powerful for online stores. You can target customers based on what they buy and how they shop. In 2025, they added better tools to predict inventory needs.
Ideal For
Omnisend is perfect for online stores of any size. It works best with major e-commerce platforms. Brands that sell directly to consumers will benefit most from its tools.
Pricing Considerations
Omnisend prices based on contacts and email volume. The rates compare well to ActiveCampaign. The free plan offers good features for small or new online stores.
4. GetResponse: The Webinar Marketing Specialist
GetResponse offers a unique combination of email marketing and webinar capabilities. This integration simplifies life for businesses that rely on educational content. Users can manage the entire webinar process from promotion to follow-up in one system.
Key Strengths
The platform includes webinar tools, so you don't need separate software. It handles promotion, sign-ups, reminders, and follow-ups. Its conversion funnel feature gives you templates for complete marketing sequences.
GetResponse's automation builder is as powerful as ActiveCampaign's but easier to use. In 2025, it improved its scoring system to help you find your best leads.
Ideal For
GetResponse works well for knowledge businesses, consultants, and B2B companies. These businesses often use webinars and online events for marketing. Service businesses benefit from its scheduling and follow-up tools.
Pricing Considerations
GetResponse offers clear pricing tiers with all core features at each level. Limits are based on contact numbers, not locked features. This makes it easier to predict costs as you grow.
5. Sendinblue (Brevo): The Budget-Friendly Contender
Sendinblue proves that powerful marketing automation doesn't have to be expensive. Its pricing model offers excellent value for growing businesses. Many users report saving 30-50% compared to similar platforms.
Key Strengths
Sendinblue excels at transaction emails like order confirmations and shipping notices. Its SMS marketing features have grown a lot in 2025. Now you can create advanced mobile campaigns.
The platform's landing page builder is all new. It now offers templates designed to convert visitors. International businesses will like its language support and privacy tools.
Ideal For
Sendinblue is great for budget-conscious businesses that need good automation. Its combined transaction and marketing features help online stores. Service businesses that send many transaction messages also benefit.
Pricing Considerations
Sendinblue prices based on email volume rather than contact count. This can save money for businesses with large lists but moderate sending. The free plan offers good features for small businesses.
6. Klaviyo: Deep E-commerce Personalization
Klaviyo takes e-commerce marketing to a new level with its focus on data. The platform helps stores increase revenue through smarter customer targeting. Many Klaviyo users report significant improvements in repeat purchase rates.
Key Strengths
Klaviyo's data science tools can predict customer behavior with great accuracy. It can forecast lifetime value, churn risk, and next purchase date. Its product suggestion engine finds complex patterns beyond simple purchase history.
The targeting tools allow for precise customer segments. You can combine behavior, purchase, and demographic data in complex ways. In 2025, Klaviyo added connections to more marketplaces and payment systems.
Ideal For
Klaviyo works best for established online stores with enough data to use its analytics. Brands focused on keeping customers and increasing sales per customer will benefit most.
Pricing Considerations
Klaviyo costs more than some alternatives, but businesses often see good ROI. Better conversion rates and customer retention justify the price. All features come with every plan, with pricing based on contact numbers.
7. ConvertKit: The Creator Economy Champion
ConvertKit has carved out a loyal following among professional content creators. The platform understands the unique needs of creators selling digital products. Its features align perfectly with creator business models like courses and memberships.
Key Strengths
ConvertKit focuses on subscribers rather than lists. This prevents duplicate contacts and makes segmentation easier. Its visual automation builder is made for creator journeys like course launches and content drips.
The platform now includes payment processing and product delivery built-in. Creators can sell directly without third-party tools. It also shows which content drives the most revenue.
Ideal For
ConvertKit is perfect for individual creators and small teams. It works especially well for those selling digital products, courses, or memberships. Content businesses with subscription models benefit from its nurture sequences.
Pricing Considerations
ConvertKit prices based on subscriber count with all features at every level. This clear approach helps creators predict costs as their audience grows.
Comparison Chart: Key Features and Differentiators
Choosing between platforms becomes easier with a side-by-side comparison. This chart highlights the most important differences between each tool. You can quickly identify which platform excels in areas that matter most to your business.
How to Choose the Right ActiveCampaign Alternative
Finding the perfect marketing platform requires a systematic approach. Not every business needs the same features or pricing model. Your specific situation should guide your final choice among these alternatives.
Business Model Alignment
Look beyond basic features to find a platform that fits your business type. Online stores might prefer Omnisend or Klaviyo. Content businesses might like ConvertKit or HubSpot better.
Growth Trajectory
Think about both current needs and future growth. Platforms like HubSpot might cost more now but save headaches later. You won't need to switch tools as you grow.
Technical Resources
Be honest about your team's tech skills. Mailchimp is easier to learn. Platforms like Klaviyo reward technical skill with more customization.
Integration Requirements
Check if the platform connects with your essential tools. Most offer Zapier connections. But native integrations usually work better and share data more smoothly.
Budget Reality
Calculate the full cost beyond the basic subscription. Include setup resources and consulting needs. Also consider time saved with easier interfaces.
Making a Smooth Transition from ActiveCampaign
Switching marketing platforms can feel overwhelming without a plan. A careful approach prevents disruption to your ongoing marketing efforts. Most businesses can complete the transition within 4-6 weeks by following these tips.
Here are some tips for a smooth transition:
- Export all your data: Get your contact lists, workflows, custom fields, and segments.
- Map your data structure: Plan how your data will fit in the new platform.
- Start with key automations: Build your most important workflows first. Don't try to move everything at once.
- Run both systems for a while: Keep both platforms running during the switch. This prevents disruption to ongoing campaigns.
- Review and improve: Use this chance to make your processes better, not just copy them.
Conclusion: Finding Your Perfect ActiveCampaign Alternative
ActiveCampaign is still a strong platform, but 2025 offers many good alternatives. You might want better e-commerce features from Omnisend or Klaviyo. Perhaps you need a simpler experience with Mailchimp. Maybe you want an all-in-one solution like HubSpot. Or you might prefer a budget option like Sendinblue.
The "best" platform is the one that fits your specific needs. Consider your business model, tech skills, integration needs, and growth plans. With careful evaluation, you can find a solution that works even better than ActiveCampaign for your business.
The right marketing platform makes all your marketing efforts more effective. Choose wisely and implement thoroughly. This will create better customer experiences while reducing manual work.