Nairobi, Nairobi Area, Kenya Aminika Manpower ltd Full time
Aminika Manpower Limited seeks a Digital Marketing Specialist to join their team.
The ideal candidate will have over 3 years of experience in digital marketing, with strong expertise in social media marketing, PPC (Google Ads), and influencer marketing.
The successful candidate will be responsible for developing and executing digital marketing campaigns, managing budgets, and tracking results across various platforms.
Key Responsibilities:
Develop, execute, and monitor successful Google Ads campaigns.
Handle all social media platforms, including content creation, scheduling, and posting (both organic and paid).
Identify, approach, and collaborate with influencers to expand brand reach.
Work closely with graphic designers and photographers/videographers to produce digital marketing content.
Coordinate with external vendors for digital marketing-related services.
Use tools such as Google Analytics to track and report the performance of campaigns, offering actionable insights.
Keep up with the latest digital marketing trends to ensure campaigns are innovative and relevant.
Meet deadlines and prioritize tasks efficiently to achieve optimal results.
Required Experience and Skills:
Minimum 3 years of professional experience in digital marketing, particularly in social media and PPC.
Strong knowledge and experience with Google Ads and social media platforms.
Proven track record of managing digital campaigns and achieving results.
Proficiency in Google Analytics and other relevant tools for monitoring campaign performance.
Excellent communication and collaboration skills with teams and external partners.
Ability to work independently and manage multiple priorities.
